An immersive Alpine Village that transformed our stores and expanded into an entire universe—bringing warmth, wonder, and a touch of whimsy to the holiday season across every channel.

We created a magical world of lovable holiday characters, each with their own unique personality and role to play. Concepted by the Store Experience team and beautifully crafted in partnership with the multidisciplinary design studio Adrian & Gidi, these characters helped turn a seasonal campaign into a rich, story-filled world that guests could discover and connect with throughout the holidays.